F.Cuz (pronounced as ‘Focus’ o_o) was announced to make their debut under Can & J Entertainment, and like previous K-pop groups that have debuted recently, they were hyped beyond recognition, which kinda always works against the ripe and green artists of our time. Korean pop music tends to spew unknown people out into the open and by freak accident, most of them make it big. Probably because ‘netizens’ (online citizens) play a significant role in the lives of these fresh rookies by devouring up every ounce of information they can find and idolizing them as if they’ve been around for decades. I guess nowadays it happens everywhere, but Korean netizens in particular hold unbelievable power over the future of K-pop itself. It scares me, to be honest. But anyway, because of all the hype, it’s only natural for me to have some kind of expectation of F.Cuz (focus focus focus, I keep forgetting!), which is composed of 4 guys – Jinon, LeeU, Kan, and Yejun. As a unit, they remind me of Big Bang, more specifically, the Big Bang that debuted in Japan. If Jiggy, their recent single, and Gara Gara Go! were accidentally switched between the two groups, not many listeners would actually notice the flop because there isn’t much of a noticeable difference in composition. Just substitute the respective vocals and BAM, Jiggy who? Gara what!? Yeahhh.
Being the type of person I am, I consider every aspect of a musical composition because I grew up not only learning to listen to a pieces of work, but also experiencing and seeing music in it’s entirety. That means that I believe the lyrics, structure, intentions, and the image of a song are all imperative.
You just gotta connect with a song. You have to Feel it. Because if you aren’t feeling it, and no one else on earth is feeling it, then whether a song is structured to perfection down to the ideal melody and harmony, it is worthless. Meaningless. Insignificant. That’s what I’m trying to say. And that’s what I think about when I do these little reviews.
So with that said, let’s get JIGGY!
Alright, if you’re like me and don’t know what on earth F.Cuz (FOCUSSSS) are saying in this song, let’s take a look and find out. My thoughts on ‘the song on paper‘ after the video:
Okay, you have 10 seconds to answer this quick question :
What is the meaning of the song?
You’re not sure? Well, me either.
The word ‘jiggy’ is an invented word used for lyrical purposes, just like the words ‘Mirotic‘, ‘Bo Peep Bo Peep‘ and ‘Ring Ding Dong’ were used to serve as a substitute for the hidden meaning in those respective songs. They’re also used to give mainstream songs some additional appeal, because where would SHINee’s Ring Ding Dong be without the Ring Ding Dongs chiming through the chorus? Hell if I know. Jiggy also has it’s history. It’s a 90’s slang word used to express a particular up-beat attitude or the action of ‘letting loose’, such as in dancing, which was the first thing that came into my mind when I heard this song. I actually remember jiggy being used all the time during the 90’s; Will Smith made it pretty popular back in the day with his song ‘Getting Jiggy With It‘.
F.Cuz have it tough though, because they’re throwing the word Jiggy around like candy to children and the shit’s going all over the place. The songwriters have inserted the word haphazardly, making it a bit hard to decipher what the hell it means. And not only is the word enigmatic, but the rest of the lyrics, as well. They switch tense in an out of phrases and the POV isn’t stable, either. There seems to be traces of a storyline, though it’s hard to tell from the translation. Let’s just conclude that F.Cuz are cryptically telling us to get excited (or themselves?) and have some fun. For a second I also thought there was sexual connotation woven in there, but I hope I’m wrong.
When the first line of the song started playing, I initially thought it sounded similar to the dreadful single Bad Girl by BEAST. A lot of the song sounds BEAST-y, actually, but with less ‘rapping’. Frankly, it doesn’t sound that special. It sounds especially likable because it’s entirely recycled pop. I’ve come to notice that K-pop as a whole lacks innovation, and ‘Jiggy’ just got plopped into that pile. After several plays, F.Cuz will diminish and cease to exist for me.
In this case, not even their trendy wardrobe helps add any value to their music. It’s hard to tell if F.Cuz can even hum a note in tune with all the processing. Actually, SCRATCH THAT! Yes we can, because they’ve performed live. But it isn’t live when the backtrack plays more frequently than them panting into their mics.
I like their choreography, though. But hopefully they learn that sandwiching so much movement only hinders their performance, unless F.Cuz can manage to move that much AND sing simultaneously.