K-POP / KOREAN CULTURE

[Review] Mamma Mia by Narsha (of the Brown Eyed Girls)

Can Narsha ever go wrong? Apparently not, because her follow-up single to the already brilliant ‘Bbi Ri Bba Bba‘ (or Bi Ri Bop A, however the hell it’s supposed to be spelled) is probably a notch higher on the sensational-scale than its predecessor.  ‘Mamma Mia‘ was finally released in full this week and what else can I say that won’t end up sounding like, ‘this is fucking awesome!’? I believe nothing.

The song is a beautiful blend of sophisticated pop and overly sensual and over stated melodies. I get a mouthful of Brit-pop’s legend Kylie Minogue from this song. Especially in the dreamy hook. I’m gradually becoming a huge fan of Narsha’s/the Brown Eyed Girls’ production team because they don’t just make Korean pop music. They craft some of the most delicate and well pieced pop music I’ve heard in years.  This kind of song right here would work well as a host to noob Kpop listeners because it’s just so damn fun and an easy track to put on repeat.

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Now that I’ve fondled the song a little (that sounds kind of kinky…), I’d love to insert a link right here to direct you to a really good observation of the music video for this song.  Mellowyel set up a nice platform in a recent blog post (here) picking at what some of us have asked ourselves – Is Narsha objectifying the men in this video or herself?

Here’s a short excerpt:

She’s the focus of every shot, and has the biggest hair and the flashiest clothes and most elaborate makeup. I haven’t seen a translation of the lyrics but I’m guessing the song’s about how she’s hot ish and no one can handle her (tried Google translate and got something with Obama…). She’s clearly a subject of the male gaze here despite being the one treating men like handbags (for more on this, see the second half of this post over at the Grand Narrative). So while objectifying men (and presenting a more assertive woman on television) she still ends up being objectified – possibly because the only reason she seems to get all these men is because she’s hot, and not necessarily because she has any other talents such as sweet-talking or any other qualities other than physical attractiveness.

The point was made that as liberating as Narsha appears in this MV, female viewers wont necessarily feel as liberated because Narsha is, well, Narsha.  What man wouldn’t be drawn to her? For me, I haven’t come to a conclusion yet on who’s objectifying who here, and I’m kind of thinking that everyone is objectifying everyone and themselves to a certain extent (or a wide one) in this MV.

Anyway, it’s still a fantastic song, produced phenomenally well.  It’s ooie-gooie Kpop at it’s finest.

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2 thoughts on “[Review] Mamma Mia by Narsha (of the Brown Eyed Girls)

  1. This song is really…delicious. I need to live with it for a bit longer before I let myself watch the video, so I can’t comment on that, but “Mamma Mia” is a welcome pop rush.

  2. Pingback: Korean Gender Reader « The Grand Narrative

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