Kpop girl group Girl’s Day debuted last Summer with the unimaginably messy first single “Tilt Your Head,” and honestly, that’s as humbling of a description as I think I can muster (no, really: LISTEN).
However, I was partially convinced that “Tilt Your Head” was something of a red herring when they released their follow-up single “Nothing Lasts Forever.” Considering It was such a dramatic improvement from its predecessor, I admit that even I was in a state of awe. It legitimately sounded like a single from a completely different girl group altogether. “Nothing Lasts Forever” had its shortcomings (like the bland verses), but overall, Girl’s Day managed to lay down some addicting melodies and an impressive production that translated nicely to their live performances.
With such a rise-of-the-phoenix renewal and the revelation of actual vocal talent among the five members, Girl’s Day had set themselves up to chug along on a more promising course in Kpop.
Earlier this year, Girl’s Day released “Twinkle, Twinkle” as their third title track. To put it as kindly as I can – and I’m doing a lot of that in this review – “Twinkle, Twinkle” is responsible for the derailing of Girl’s Day’s musical credibility. Plain and simple. Take it or leave it.
I think we’ve all been witnesses to a few cute concepts to barrel through one more without clawing someone’s face off, but Girl’s Day’s efforts with “Twinkle, Twinkle” may actually pull some of you over the edge. Every girl group sweetens things up for marketing purposes, but “Twinkle, Twinkle” crosses that fine line from being cute to coming across as just annoying. It almost feels intentional.
It is one thing to sound girly, but another to sing overly child-like without reason. Even if the use of a cute concept is a reoccurring tool in a girl group’s survival kit, there must at least be a give away to what the song, concept, and intentions reflect of Girl’s Day, right? The thing about “Twinkle, Twinkle” is that it does absolutely nothing for Girl’s Day other than confuse the living day lights out of us who are trying to understand who they are as a pop girl group and what kind of mark they are aiming to leave to their name.
Okay, they’re cute. I get it! But its effect vanishes when you strip away the blatant gimmicks and juvenile pantomime. “Twinkle, Twinkle” is a generic pop-tarded song. It’s thoughtless and trying way too hard to be catchy.
Choi Siwon just took a sip of the “Twinkle, Twinkle” juice. I warned you, bb.