K-POP / REVIEWS

[Review][Single] SPEED – “Lovey Dovey Plus”

written by: McRoth

Co-Ed‘s male sub-unit, SPEED, has debuted with one of the most absurd singles to date.

Promoted as a “homage” to T-ara‘s “Lovey Dovey“, SPEED has recently added to Core Contents Media‘s back catalogue with their debut single, “Lovey Dovey Plus” – a basic carbon copy of a basic carbon copy – and will proceed to promote it along side T-ara, who’s busy mind-fucking everybody with their own original version of the song.

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Before I got any further, it goes without saying that T-ara has grown to be one of today’s most commercially successful girl groups in K-pop. Core Contents Media has focusing T-ara’s music on redundancy above all else, and while that comes with its own negative connotation, it’s been economically beneficial as a pop music strategy because everybody knows that catchy, mindless music sells like crazy, and at the end of the day, that’s all that fucking matters.

To further expand on that business model, Core Contents Media has also made a tradition of duplicating successful singles (TTLTTL2TTL3Roly Poly, Lovey Dovey, etc.), and this week they’re really shooting the shit by tossing a remake to SPEED, who is so low on the priority list that they didn’t even deserve a proper debut single for themselves.

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As a pop song, I really don’t know what to say about this. There is nothing remotely interesting happening in “Lovey Dovey Plus”. It’s so unoriginal and derivative that anybody with access to any audio software could have easily pitch shifted T-ara’s “Lovey Dovey” down a few notches and they would have come up with the same thing. “Plus” isn’t even experimental, which I thought it would be coming from Core Contents Media, but it’s actually just a dull karaoke version of “Lovey Dovey”.

The worst thing is that SPEED isn’t proving much of anything with this number, and they’re lucky sons of bitches that they had a decent template to work with because it would have been the saddest thing to see them face plant in their own turds like their fuck buddies (5Dolls) did around this time last year.

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“Lovey Dovey Plus” MV (Ver. 1)
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via Asian Junkie

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2 thoughts on “[Review][Single] SPEED – “Lovey Dovey Plus”

  1. Pingback: Month In KPOP – February « McRoth's Residence

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