written by: lolpenny
Now that we have all had ample time to feel sorry about every negative thing we’ve said about HwaYoung, T-ara is back with a new single. Perhaps this is what Core Contents Media calls tact but it feels like a brick in the small of my back.
Replete with another uncomfortable title, “Sexy Love” is little more than a mashup of T-ara’s previous songs “Roly Poly” and “Lovey Dovey” and in case they didn’t get the memo, SHINee totally has a monopoly on that. The only inkling of innovation is the snake charmer melody meets tetris theme that is sprinkled indiscriminately throughout the song. It makes “Sexy Love” as addictive as T-ara’s entire repertoire with an added layer of hypnosis that will have the hook stuck in your head for weeks to come.
So mission accomplished, score one for T-ara.
But, in light of recent member realignments it would be remiss to ignore the elephant in the room. Capital-A-Artists like G Dragon talk a big game about how they are above the system, how the rigidity of K-pop cannot possibly hope to contain them. But those people can’t hold a candle to the ‘fuck world and what it wants me to be’ attitude of T-ara.
No, hold on.
Success in K-pop follows a very systematic set of rules. Idol groups keep strict schedules, build anticipation for comebacks, and put effort into maturity and improvement. Perfect idols with their perfect lives are sold to the public because nobody wants to hear about tragedy. Poor attitudes and scandals are suppressed because snotty tweets and inopportune scowling can lay waste to a career.
T-ara dares to fly in the face of that. The only promotion schedule they follow is to promote as often as possible. Jiyeon‘s permanent apathy and major stink eye have become almost iconic. And they ride on the coattails of scandal into the sunset of infamy.
It’s easy to criticize T-ara because everything that they embody practically begs for it, but they have become the poster children for all press is good press. T-ara throws bricks at windows like there’s no better way to say hello but their aim is hardly to impress with finesse. It’s your attention they’re after and, at least for the time being, the disaster they’ve become holds it rapt.
Singles of any kind are not rated using the same rating system used for mini and full albums.