K-POP / REVIEWS

[Review] [Single] HELLO VENUS – “What Are You Doing Today?”

2013_hellovenus_what are you doing today

Hello, everyone! Today we welcome contributing writer MystifiedBulb to the McRoth’s Residence Squad! *clap, clap, clap* He’ll be dropping his know-how for music reviews starting this year, so remember to come back to read more of his writing. MystifiedBulb is also a remixer. Check out his work here!

written by: MystifiedBulb

It goes without saying that 2012 was definitely the year of the rookie invasion, with seemingly hundreds of artists vying for places on chart shows and fiercely competing for media exposure. So obviously the best way to be memorable (and to endure beyond the debut stage) is to create some distinct and memorable music (eg: EXO’s ludicrously over the top “MAMA”) to grab an audience’s attention. Thus it would seem strange that bands such as HELLO VENUS would choose to produce songs such as “How Are you Doing Today?” at this early stage of their career.

The main issue with the track is that it is disjointed. The bass-led intro moves abruptly into an aegyo-voiced verse which then switches in tone again to a weak, four-to-the-floor inspired chorus which lacks distinction. There seems to be a lack of coherence as an overall product. Saying that, the only part of the song that seems to fully succeed is the rap verse (not a phrase you’d hear very often) helmed by Lime and Yooyoung. Alas, this is then spoiled by a rather out of place key change further adding to the frenetic nature of the song.

Despite this gaping continuity flaw, the song is undeniably (perhaps more appropriately, miraculously) catchy and is really quite uplifting. Perhaps subtlety isn’t an element of HELLO VENUS’s music, but one can’t help but admire their spritely energy expressed through a confident, youthful vocal performance.

==

Score: 3/5

Singles of any kind are not rated with the same rating system used for mini and full albums.

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