written by: rickyom
Artist/Album: Girl’s Day – ‘Expectation’
Release Date: March 14, 2013
As soon as anybody mentions a cute concept, Girl’s Day comes to mind. They pulled it off and stuck with that image for two years; of course, with the latter of their releases generally serving as crossover concepts. With their first album release this year, titled ‘Expectation‘, let’s see how Girl’s Day fair in the sensual concept.
The album starts out surprisingly bold with an intro that does too well of introducing a new side of the group – fierce, strong, and powerful – gently leading into the album’s title song “Expect“. Ooh’s and breathy vocals play an amazing effect of give and take during each verse. A few parts tend to grow repetitive, mostly those with the heavy synths, but the girls practically make the song better than it is, which is all one could ask for with pop arrangements.
The album then slows it down with “I Don’t Mind“, a pleasantly sensual R’n’B track. The song is delivered in a beautiful way that gives a throw-back feeling of old R’n’B hits of the late 90s. It’s graceful and delivers an air of ease before picking up the pace again with “Easy Go“, a bi-polar song of sorts. An electronic beginning starts out the song while the verses change to a Latin-esque arrangement and back to electronic for the chorus. Somehow it all meshes together and might be the essential earworm off this album.
“그녀를 믿지마“, the only low point on ‘Expectation’, doesn’t do much but prove that someone out there knows how to produce a good song, concocting a standard pop tune with a weirdly added rap interruption for good measure. “White Day” was a great pre-release track, but it’s track placement makes it lose its shine. “어쩜 좋아” shows the girls using their cute voices once again. A treat for the fans of their cute concept, but again the rap is more of an unnecessary segment here.
Girl’s Day’s first full album is a true effort to it’s best ability. The album plays it safe by including the group’s past cute title songs, so as to not truly disappoint some fans. But the transition into a more mature concept fits them, as they are growing ladies.
|Girl’s Day World (Intro)||
|I Don’t Mind||
0 – could do without
0.5 – mediocre/filler
0.75 – pretty good/grew on me
1 – liked immediately
Points to stars conversion: [(5.5/7) x 5] + 0.25*
*there is a 0.25 bonus for every album. The logic is that, if every song were “pretty good”, it’s a 4-star album.