written by: McRoth
Artist/Single: GI – “Beatles”
Genre: Hip-hop, Pop
Release Date: April 03, 2013
Rookie girl group GI – Global Icon – released “Beatles” this week, and it is a hype builder.
While the hip-hop beat is nothing special, there’s a tension and grit to the hook that is instantly engaging. It’s a dark song, but the glimmers of the key change in the pre-chorus add a sweet juxtaposition to the arrangement. However, the song does suffer from broken-record syndrome, meaning it gets super repetitive rather quickly, and here’s where a better lead single would have been ideal.
Here’s what I think: GI reminds me of 2NE1 circa 2009, except with a far less impressive PR strategy. Quite honestly, if GI had a stronger, smarter and braver promotional push with their debut single “Beatles“, I think they could have made one of the biggest statements this year. Instead, Sim Tong Entertainment, the group’s label, followed a basic teaser-to-MV format and planted GI in a basic debut stage, whereas (just for comparison purposes) 2NE1 had a uniquely badass stage that served as an introduction correctly emphasizing their individual fortes, charms, and styles. Just smaller details like utilizing 2NE1’s “Pretty Boy” as a hype song to “Fire” – their actual hype song – built a momentous statement worth remembering.
If anything, GI’s “Beatles” should be their “Pretty Boy” to an even greater lead single, and then interests would really be piqued. I don’t mean to imply that GI should or should have mirrored 2NE1, because there’s no competition and I wouldn’t want that, but just the construction of a stronger overall statement (leaving the obvious gimmicks behind) could have gone in really awesome directions with this track.
The potential is all there, though, so here’s hoping their company doesn’t leave that untapped.
Singles of any kind are not rated with the same rating system used for mini and full albums.