written by: McRoth
Artist/Album: PSY – “Gentleman”
Release Date: April 12, 2013
The four-to-the-floor house beats and whiny synthesisers make a grand return to Haus YG Entertainment this week with “Gentleman” – the much-anticipated follow up to PSY‘s global hit, “Gangnam Style“. While it’d be ideal for most to judge this single as a package with its video (which has amassed millions of views already, as expected), listening to it on its own reveals more or less a truer grasp of its impact on the senses we care about around here, and in that respect there is very little to discuss.
There’s a banality and regurgitated certainty that has come to be expected from YG Entertainment just reeking from this single, and the lack of creativity and gutsy pow just adds to its demise. Even knowing that this single is a basic carbon copy of its predecessor, “Gentleman” fails to take from it the details that mattered in “Gangnam Style” (even in “Right Now“) that made it an aurally successful experience. The build up is a prime example.
For one it’s not only predictable, but awkwardly amateur. It’s one thing to utilize a snare crescendo in a pre-chorus with a powerful vocal layered above it, but the lack there of in “Gentleman” reduces any effect it wanted to land on the ear. Instead, we’re spoon fed a mundane dance beat without a melody to keep it afloat. In fact, there isn’t a melody in this song at all and that’s no fun.
Quite honestly, there isn’t a lot to say here. Nothing groundbreaking is happening in “Gentleman”, and in a way it was kind of expected to happen like this. I mean – why change the formula, right? But as this is still very much a representation of YG Entertainment as it is of PSY as an artist, the sheer inferiority of this single is alarming, mainly for the fact that it is so poorly manufactured. You’d expect there’d be an inkling of innovation hidden in its DNA somewhere, but in the end this conglomerate of noise is unjustified and unapologetic in its delivery.
Singles of any kind are not rated with the same rating system used for mini and full albums.