written by: rickyom
Artist/Album: Secret – ‘Letter From Secret’
Genre: Dance, Pop, Idol
Release Date: April 30, 2013
Amidst recent comebacks from girl groups that debuted in 2009 stands Secret. Setting apart from what their other debut friends are doing, Secret went for a more softer side this season with a concept that appeals to the greater Korean public and one that also shot them to popularity with such hits as “Shy Boy” and “Starlight Moonlight“. Now, it’s with “YooHoo” off of their 4th mini-album ‘Letter From Secret‘.
Right from the start, “YooHoo” gives a heavy but cheerful beat and adds in that almost too-cute high tone of singing that comes with such a bright concept. The high tonalities don’t bother me, but what does is that deep “yeah!” in the background throughout the song. I counted a total of 19 yeah!’s but I could be wrong. It’s an unnecessary detail, yet at the same time it makes me wanna yell with it as well. I’m not sure if it was placed there for fanchants or what, but it’s an irritatingly addictive nuance.
“키다리 아저씨” slows it down and pretty much sets the tone for the rest of the EP. This track is the acoustic r&b ballad of the last three tracks. It’s the most mellow even with the slightly powerful underlying beats. “B.O.Y (Because Of You)” plays toward a more live band sound, almost something that would appear on a Kelly Clarkson record. Here’s the thing though, Secret doesn’t suit these types of songs. The production is too much for a pop/r&b group. Their voices stand out from the music too much when it should blend well. They literally sound like they played the song and the girls just recorded over it. The song overall is good but it’s just not convincing.
“Only U” isn’t the only good song on this release, but it is better than the rest. The opening rap is well done even cleverly adding in a question/answer segment. The members vocals sound great over strings and what I love is that the raps serve as all the verses. One flaw I found was the awkward transition from the second chorus into the middle eight — it was just a little rushed. The remainder of the track is beautifully done, though.
The title song sticks out like a sore thumb. If anything it was done just to add a cute song to their repertoire. Not to say that it’s bad though. I fancy both their sexy and cute songs, but sometimes it’s hard to distinguish who the real Secret is. I would just say the other songs on all of their releases (minus the title songs), is the real Secret. They sound most genuine as a group when singing more r&b type songs.
0 – could do without
0.5 – mediocre/filler
0.75 – pretty good/grew on me
1 – liked immediately
Points to stars conversion: [(3/4) x 5] + 0.25*
*there is a 0.25 bonus for every album. The logic is that, if every song were “pretty good”, it’s a 4-star album.